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From Home Furnishing Business

Vispring Unveils $46,000 Mattress at Bloomingdale’s

Vispring St. JamesBritish luxury bedding producer Vispring has launched a new partnership with Bloomingdale’s that features four sleep sets that are being sold at select locations.

The Vispring line-up is led by the $46,000 St. James mattress, headboard and divan. It is the highest-priced mattress on the showroom floor of the high-end department store.

The beds will be sold exclusively at Bloomingdale’s flagship store on 59th street in New York City, as well as stores in Roosevelt Field and White Plains, N.Y.; Chestnut Hill, Mass.; Medinah and Chicago, Ill., and Short Hills, N.J.

Handcrafted by English artisans, Vispring officials said the St. James mattress uses some of the world’s finest materials and craftmanship, such as three layers of hand-nested calico pocket springs, horsetail, Platinum Certified British fleece wool, organic cotton, cashmere, alpaca and Mulberry silk, and five rows of hand-sewn side-stitching.

In addition to the mattresses, Vispring offers customizable divan and headboard sets with a variety of designs and fabrics suitable for classic or contemporary décor.

“Bloomingdale’s is known for the superior way it caters to its customers’ affluent lifestyles,” said Magali Castillo, global marketing director of Vispring. “Every consumer category needs a Bentley, Rolex or Cartier to drive the standards of luxury, quality and craftsmanship. As we have seen in the sleep products industry, there is a growing market of consumers who want the finest materials, handwork and exclusivity that comes with owning one of our sleep systems.”

Founded in 1901 and now part of Madrid, Spain based The Flex Group, Vispring exports across the globe. All Vispring mattresses are hand-made to order in the company’s factory in Devon.

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