Natuzzi Opens Latest U.S. Retail Store in West Palm Beach

June 13, 2017  by Larry Thomas in Business Strategy, Industry   

The 7,200-square-foot store in The City Center on South Rosemary Avenue is the 10^th Natuzzi store in the U.S., and is part of the company’s worldwide push to open retail stores in high-traffic retail locations that feature its high-end products.

The company said it now has 70 retail stores in seven countries.

“West Palm Beach follows closely on the opening of our flagship store in Paramus (New Jersey) and incorporates what we have learned from the very successful opening we have had there,” said Edward Teplitz, chief commercial officer for Natuzzi in North America

The 9,000-square-foot Paramus store opened in March, and Teplitz said three additional U.S stores will open by the end of 2017 in King of Prussia, Pa., Costa Mesa, Calif., and Chicago.

“The United States represents a great market opportunity for our brand and we are continuing with the efforts to move quickly to expand our presence,” said Nazzario Pozzi, Natuzzi’s global retail chief. “These stores are being located and managed to deliver Pasquale Natuzzi’s vison of a new buying experience for our customers, through the careful coordination of whole room furnishings to the tools and training of our sales staff in assisting customers in the furnishing of their homes. Our efforts so far are proving very successful.”

Worldwide, the company said sales are up 38% at its retail stores thus far in 2017. And through the first week of June, the average ticket is up 15.6% over the same period in 2016.