Daily News
From Home Furnishing Business
Customatic Names Brad Mills to Oversee Customer Service
June 9,
2017 by Larry Thomas in Executive Changes, Industry, Mattresses, Product 
Adjustable bed producer Customatic has named Brad Mills to the newly created position of director of customer care.
Mills, joins the company from Acushnet Co., the Fairhaven, Mass.-based owner of leading golf brands Titleist and Footjoy. Prior to joining Acushnet, Mills was operations manager for Greg Norman Collection.
“Mills’ expertise in exceeding customer expectations will advance Customatic’s customer service to an unmatched level in the home furnishings industry,” said Phil Sherman, managing member for Customatic. “His experience in process management, operations and root-cause analysis approach to problem solving delivers a wealth of knowledge to the Customatic operations process.”
In creating the position and hiring Mills, Customatic is demonstrating its commitment to customer service and to the betterment of its customers’ experience, Sherman said.
“As a company, we always strive to provide the highest level of quality, value and service,” added Phil McCarty, managing member of Customatic. “Many of our competitors seem to view the latter as unimportant. That’s another reason why we are different. We’re not just supplying a product; we’re servicing a valued customer and retailers recognize that adds value to their store’s image and credibility.”
Mills reports to Robert Eskridge, vice president and chief engineer of Customatic.