SSB, Sinomax Unveil Bed-in-a-Box Program for Beautyrest, Serta

June 7, 2017  by Larry Thomas in Business Strategy, Industry   

It will be the first bed-in-a-box mattress sold under the Beautyrest name, and officials said it will replace and expand the availability of Serta’s current bed-in-a-box offering.

SSB said the new products should be available beginning in July, and will be sold through all of its retail distribution channels.

Sinomax will produce the memory foam for the mattresses, pillows and mattress toppers for the program at its new state-of-the-art factory in Nashville, Tenn.

“As the industry leader, it’s critical that we proactively provide our retail partners with innovative products that are available across all distribution channels,” said Michael Traub, CEO of SSB. “Our partnership with Sinomax USA will provide mattress-in-a-box offerings, with compelling value and at various prices, for consumers who seek differentiated shopping experiences with our retail partners.”

“We are pleased to partner with the leading bedding company in the United States on this exciting growth opportunity,” added Frank Chen, CEO of Sinomax USA. “Sinomax looks forward to supporting the Serta and Beautyrest brands’ growth with these new mattress-in-a-box offerings that are manufactured in our Nashville facility, which has been recognized by the state of Tennessee for significant new job creation.”