Daily News
From Home Furnishing Business
Art Van to Rebrand Hillside Contemporary Furniture
May 18,
2017 by Larry Thomas in Business Strategy, Industry 
Art Van Furniture said it will rebrand Bloomfield Township-based Hillside Contemporary Furniture, which it acquired last year, to an Art Van Furniture store.
The retailer said the move will unify Art Van Furniture’s home décor and furniture retail stores under one brand.
“As our company expands, it is essential that we focus on the Art Van brand as the brand of the future,” said Art Van Furniture CEO Kim Yost. “As a company that operates more than 100 locations throughout the Midwest, this single-minded commitment will allow us to achieve many synergies together under the Art Van brand, which, like Hillside, has created a reputation built on trust, respect, and quality furniture and home design.”
Art Van purchased Hillside following the retirement of its previous owner, Bruce Selik. The retailer said Hillside General Manager Jeff Selik will join Scott Shuptrine Interiors, Art Van’s high-end furniture division, in a leadership role, and said all current Hillside associates will remain with the company as Art Van Furniture associates.
The company said the store is being remodeled to include many of its popular home departments and collections, including Art Van Urban, Art Van Modern, Natuzzi, Magnolia Home, La-Z-Boy, and Art Van PureSleep.
The remodel will be completed by mid-August, the company said.