Daily News
From Home Furnishing Business
Jonathan Scott Re-Ups with Stearns & Foster
May 11,
2017 by Larry Thomas in Business Strategy, Industry 
Mattress brand Stearns & Foster and Jonathan Scott, one of television's most recognized home design experts and co-star of the “Property Brothers” show on HGTV, are teaming up again to promote the brand’s Estate and Reserve Collections, which bring a premium look and feel to the master bedroom suite.
Throughout the year, the company said Scott will debut fresh new looks, seasonal tips and updates that can be completed on any budget, always keeping the Stearns & Foster bed at the center of any beautifully designed room.
"Stearns & Foster mattress consumers have an affinity for home design and beautiful décor," said Rick Anderson, executive vice president and president, North America, of parent company Tempur Sealy International. "By working closely with Jonathan Scott, we are able to show our consumers how a Stearns & Foster mattress can be the centerpiece to a thoughtfully crafted bedroom."
In a digital video series, Scott dives into design tips that can bring any bedroom space to life. The first of the series, which debuted today on social channels for both the brand and Scott -- Facebook.com/StearnsandFoster and Facebook.com/MrSilverScott – features three steps on how to transition a room from spring to summer.
Examples include highlighting "hot" accent colors like yellow, fuchsia and aqua during the summertime and keeping cool and comfortable on the hottest days of the year with a Reserve Collection mattress made with moisture-wicking and naturally breathable fabrics.
"I own a Reserve Collection mattress because it is beautifully designed, and investing in a high-quality mattress allows me to sleep well and enjoy the time in my room," Scott said. "One of the most important, most used pieces of furniture in the entire house is the mattress. That's why I wanted to help consumers see that they can have comfort and personal style in one place that they'll enjoy every night."
The campaign also includes a consumer contest that begins May 31 on the Stearns & Foster Facebook page.