Daily News
From Home Furnishing Business
Wayfair Expands Outdoor Selection; Offers One- and Two-Day Shipping
May 10,
2017 by Jane Chero in Business Strategy, Designer Weekly, Industry 
Wayfair Inc. has announced the expansion of its outdoor offering at Wayfair.com to include a selection of dining sets, fire pits, hammocks, outdoor lighting and flooring, offering one and two-day shipping on many of the items.
The online behemoth also broadened its Custom Outdoor Cushion program with more than 50 fabrics including over 35 Sunbrella options spanning a variety of styles.
“This year, the peak outdoor season started off earlier and stronger than ever for us. Our customers are continually finding creative ways to make their outdoor spaces feel unique - either through big overhauls or more simple updates, such as swapping in new cushion fabrics,” said Steve Oblak, senior vice president and general manager, Wayfair.com.
“Wayfair is constantly updating its product selection to ensure shoppers can transform their outdoor spaces to match their individual styles and budgets – and we are proud to offer so many product options for customers in all regions throughout the entire year,” said Oblak.
Wayfair’s Custom Outdoor Cushion program offers more than 50 upholstery options spanning Sunbrella fabrics to other competitively priced selections, and the ability to select size, color, fabric and cut of cushions or pillows, which ship in just one to two weeks.