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From Home Furnishing Business
Talalay Global Enlists Facebook Page to Promote Pillow Line
May 2,
2017 by Larry Thomas in Industry, Social Media 
Latex foam producer Talalay Global is using social media to introduce consumers to its new Talalay pillow line, just as the three-pillow program is becoming available on retail floors.
The world’s largest Talalay producer is using the Facebook page for Pure Talalay Bliss -- its direct-to-retail division — to engage consumers with questions about their sleep. Consumers who respond are automatically entered into a weekly drawing to receive the Talalay pillow of their choice. Three pillows are awarded each week.
First introduced at the Las Vegas Market in January, the pillow program includes a Talalay Active model for maximum support, a Talalay Down pillow for comfort that’s allergen-free, and a Talalay Copper version that offers the many benefits of copper. All are made in the U.S. with natural ingredients from rubber trees.
Each pillow has TalaFlex open-cell technology, ensuring that all three pillows provide the buoyant support and breathable comfort associated with Talalay products.
According to Kim Fisher, president and chief operating officer, consumers visiting the Pure Talalay Bliss Facebook page at www.facebook.com/puretalalaybliss/ are responding to sleep questions such as “What is your preferred sleep position (side, back or stomach)?” and “What type of pillow are you currently sleeping on?”
“We’re having such fun with this social initiative for pillows,” she said. “The interactions we’re having with consumers are priceless, and the promotion is proving to be a very engaging way to usher the new pillows into the marketplace.”