Restonic Survey Shows Electronics, Lack of Exercise Inhibit Sleep

May 1, 2017  by Larry Thomas in Advertising, Bedroom, Industry, Product   

The survey involved more than 1,000 consumers and provides a comprehensive study of how technology plays an increasingly significant role in sleep health.  

Restonic officials said the survey focused on understanding how individuals regard the importance of sleep and ways in which they’ll protect (or disregard) their need for it.

Not surprisingly, only 14% of respondents reported getting enough sleep on a regular basis, and they cited the use of electronics as the biggest sleep thief in their lives.

Less than 10% of respondents who use electronics in bed stated that they regularly get adequate sleep. Those who limit the use of their electronics in bed described their sleep as adequate at more than double the rate of those who don’t. 

“This survey is noteworthy and unique from our other research in that we targeted consumers through digital media to get a better understanding of how people who are actively engaged online feel about their sleep patterns and overall sleep health,” says Ron Passaglia, CEO and president of Restonic. “Sleep is one of the three pillars of a healthy life and while awareness is growing about how critical a restful night of sleep is, most people are still not getting enough. We hope the findings of our survey help put a spotlight on those key lifestyle issues that are preventing people from getting a better night’s rest.”

The new survey findings also revealed a clear connection between lack of exercise and sleep quality. Almost 50% of respondents admitted to never working out and only 11 % of people who don’t workout think they get enough sleep. The type of exercise also impacts sleep, as those who participate in high-impact activities such as cardio, running and CrossFit reported getting enough sleep at double the rate of those who engage in low-impact exercises.

“To help communicate the findings of this study, we’ve launched a media outreach campaign with both traditional media and online outlets, including influential bloggers,” said Julia Rosien, brand director for Restonic. “As well, we’ll be sharing more in depth findings of the study on our trademarked SleepBlog, where we regularly discuss the art and science of a good night’s sleep.”

Additional findings include:

• 91% reported waking up at least once during the night.
• 63% would give up coffee or alcohol for the rest of their lives in exchange for a better night’s sleep.
• 38% of women described their sleep as inadequate compared to only 20% of men.
• 23% of women reported waking up at night because of kids or pets compared to only 12% of men.

For more details on survey findings, click here.