Daily News
From Home Furnishing Business
Gold Bond Stages Social Media Contest at Market
April 20,
2017 by Larry Thomas in High Point, Industry, Market, Social Media 
Independent mattress producer Gold Bond is staging its second social media contest in its showroom during this week’s High Point Market, giving participants a chance to win prizes ranging from a chocolate bar to a 15% discount off a future order.
The contest comes on the heels of a similar event held at the October market that received significant engagement from market attendees.
Contest participants must follow Gold Bond on either Facebook or Twitter to be considered for entry.
“Our online presence is continuing to grow and expand with our extended social media efforts and the addition of an online sales team,” said Skip Naboicheck, vice president of sales. “With an ever-changing consumer, it is a strategic and exciting move for us.”
The company’s showroom is in space M-610 of the International Home Furnishings Center.
After showing proof of social media engagement, participants will be awarded three chocolate tokens for a chance at the Gold Bond “Going for Gold” slot machine. Prizes will be awarded based on the slot combination revealed. Possible winnings will include a golden chocolate bar, a floor sample, 10% or 15% off a future order or a custom-branded Gold Bond portable phone charger.
Participants who receive golden chocolate bars can “Scratch & Win.” Playing into the Gold Bond brand, each golden chocolate bar will have a scratch-off section that reveals either “winner” or “maybe next time.” The lucky holders of a “winning” golden bar will be entered to win a premium Gold Bond futon. The winner of the futon will be chosen randomly at the close of market and contacted via social media to claim their prize.