Daily News
From Home Furnishing Business
Nourison Partners with Fine Artist for Limited Edition Area Rugs
April 19,
2017 by Jane Chero in Business Strategy, Designer Weekly, High Point, Industry, Market 
Leading floor covering and home accents manufacturer Nourison has launched a limited edition rug collection with fine artist Lida Sherafatmand. The four hand-made area rugs are created from sections of Lida’s detailed original paintings, with actual flowers being the main physical subject in her painting. The four designs are titled “New Altitudes, Opening Door to Blessings”, “Surrogating Raindrops”, Pulses of Love/Internal World of Goodness”, and “When Miracles Happen”.
“Painting is a vocation for me. I believe the art, which we produce, becomes part of our physical, emotional and intellectual reality. This puts a huge responsibility on my shoulders when I am creating, to make sure I give the best of me to my environment as I “immortalize” a part of reality in the painting. I meditate, pray, and dance to get in touch with depths of beauty and strength in life,” said Lida.
The limited edition rugs will be on display in Nourison’s showroom, IH101-IHFC at the High Point Market, April 22 – 26.