Daily News
From Home Furnishing Business
Abbyson Teams with IDS for Fashion Forward Interiors Event at Market
April 12,
2017 by Jane Chero in Business Strategy, Designer Weekly, High Point, Industry, Market 
Home furnishings resource Abbyson has teamed up with the Interior Design Society (IDS) to present Fashion Forward Interiors: A Trend + Color Forecast. The lunch and learn event is slated for Monday, April 24, inside Abbyson’s new showroom C1156 in IHFC during the High Point Spring Market, April 22-26.
The event will be led by Fashion Snoops editor Jay Anna Mize, with special guests designer Kelli Ellis and color expert Susan Wadden of Sherwin Williams. A complimentary lunch will be served at 11:30 a.m., followed by a moderated panel conversation at 12 noon.
The trend and color forecast discussion will explore pop culture and color trends and the hottest products for spaces. Mize will moderate a panel with internationally recognized interior designer Ellis of HGTV's House Hunters Renovation and Wadden, who is Sherwin Williams' director of color. They will discuss the latest consumer behavior movements behind why something becomes on trend and how designers can use those movements to design livable spaces for clients. These industry tastemakers will share key attributes to making color and product trends work for clients.
Abbyson successfully expanded its footprint into new channels of distribution by recently introducing a new designer program, which gives interior design professionals access to Abbyson’s spectrum of products at wholesale pricing, no minimums, plenty of customization options and two-week delivery times.
“We are excited to continue the momentum of 2017 at the upcoming Spring Market, our second-only showing in High Point. Since debuting last year at IHFC, Abbyson is establishing itself as a fresh, fashion-forward resource for High Point market-goers. We have seen an incredible response to our products combined with our powerful marketing partnership as a one-stop solution,” said Yavar Rafieha, president of Abbyson.
“We look forward to hosting an informative and stylish event for designers and retailers to further introduce our brand within the High Point Market, and to offer compelling insights that will help shape buying decisions through the lens of these talented trend experts,” Rafieha continued.
Abbyson plans to introduce a number of new company initiatives and new product collections across twelve complete lifestyle categories in their new showroom.