Lazzaro Leather Sponsors Design Competition for Bloggers

April 7, 2017  by Larry Thomas in Business Strategy, Industry   

As a sponsor, Lazzaro is making its products available to the 20 participating bloggers, and several of them will visit Lazzaro’s High Point showroom in person at this month’s Market. 

“We are delighted to again be one of the premier sources providing furnishings for this season’s One Room Challenge,” said Lauri Cryan, president of Lazzaro Leather. “It’s so exciting to see how these talented designers incorporate our furniture as they bring new life to a room or space. The competition is always a rich source for creative ideas and inspiration.”

Currently in its 11th season, the One Room Challenge is sponsored by Linda Weinstein of Calling It Home, a leading do-it-yourself blogger with more than 17,000 followers on Pinterest. Twice a year, in April and October, Calling It Home challenges 20 top design bloggers to transform a room in their home, or the home of a client, and document their makeover process during six weekly online posts.

Each Wednesday during the six-week challenge, the designers provide an online update on their progress, sharing photos, advice and insights with a loyal following of design enthusiasts through their websites as well as social media. Then, in the sixth week, the completed makeovers of all 20 rooms are unveiled across all the participating websites in a much-anticipated “reveal.”

The program also includes an active program of online linking between participating designers and enthusiasts, sparking a lively conversation about room redesigns and the design process. Additional bloggers can join the fun by conducting their own room redesigns during the competition, which they also share through online posts.

Lazzaro’s High Point showroom is space C-1003 of the International Home Furnishings Center.