Daily News
From Home Furnishing Business
Ethan Allen Collaborates with Amazon
April 5,
2017 by Jane Chero in Business Strategy, Designer Weekly, Industry, Web Retail
Interior Design Company and furniture manufacturer and retailer Ethan Allen (NYSE:ETH), has entered into a collaboration with Amazon that combines the strength of two iconic brands.
An Ethan Allen Design Studio will be established on Amazon.com that will allow Ethan Allen to offer its high-quality furniture and decorative home accessories to Amazon shoppers. The products will be sold by Ethan Allen and shipped by its 'white-glove' Premier In-Home Delivery operations.
Farooq Kathwari, Chairman and CEO said, "We are pleased to combine Ethan Allen quality and our vertical integration, from manufacturing and logistics to interior design service and our 200 design centers in North America, together with the vast customer base of Amazon."
"This is the second major collaboration in our 85-year history. Late last year, we launched the Ethan Allen | Disney Collection, which combines Ethan Allen quality with the magic of Disney."
The Ethan Allen Design Studio on Amazon is expected to launch later this summer.