Daily News
From Home Furnishing Business
Spring Air Hires Giurleo as E-Commerce Director
April 4,
2017 by Larry Thomas in Executive Changes, Industry, Mattresses, Product 
Aiming to capitalize on the power of digital marketing to communicate more and effectively with consumers, bedding producer Spring Air International has named Michael Giurleo to the new position of director of e-commerce.
Giurleo’s primary responsibility will be to “define marketing and e-commerce goals that support Spring Air’s overall vision and branding efforts,” said Spring Air President Nick Bates.
“Mike will engage with and grow our e-commerce business partners and will define strategies for marketing to our online retailers. He also has been tasked with overseeing all of our web and social media services,” Bates explained.
Giurleo most recently served as an advisor marketing consultant for Commonwealth Financial Network (CFN) and had been with the firm since 2014.
From 2007-14, he was a retirement plan operations associate for Sentinel Financial Group, and a account manager for ACS, a Xerox company that helps clients improve their processes and operations.
“Bringing Mike and his extensive experience to the Spring Air team is just one more step we’re taking in the online world,” Bates noted. “He will be vital to growing both our Spring Air business and online presence.”
The appointment follows Spring Air’s earlier announcement that it has retained a new social media agency to launch the consumer relationship-building process.