Restonic Adds Mobile-Friendly Features to Retailer Website

April 3, 2017  by Larry Thomas in Industry, Mattresses, Product, Web Retail   

The new site furnishes a customized experience, while delivering quick access to valuable industry research, essential digital marketing strategies and effective promotional campaigns, the company said.

“Supporting our retail partners to better reach today’s demanding digital consumer, we needed to ensure the engine powering this tool was optimized as well, which is why we adopted a structured data model,” said Julia Rosien, Restonic's brand director. “Our research prior to launch provided insights on the diversity of keywords being used and search patterns to allow us insights into an opportunity gap. In the end, we have a powerful tool that will make all of our brand assets much easier to find and use.”

Key features of the new site include upgraded personal security for users, less than three clicks from search to download for any asset on the site, and storage of personal shopping preferences to make reordering simple.

“Digital marketing has changed the way we do business and to better service our retail partners, we took a page out of Amazon’s playbook,” said Ron Passaglia, president and CEO of Restonic. “As a company, Restonic invests heavily in supporting its retail partners’ success strategies, bridging the gap between manufacturing and merchandising to deliver a consistent brand experience. Our new BrandCentral is a real-time solution that addresses real retail challenges.”

BrandCentral.com was designed and developed by HD Web Productions, a Minneapolis based firm specializing in Joomla and WordPress design.