From Home Furnishing Business
Tempur-Pedic Inks Licensing Deal for Top-of-Bed Products
The product line will include sheets, mattress pads and protectors, blankets and comforters.
American Textile officials said the deal combines Tempur-Pedic's strength as an innovator in the mattress category with their company's reputation for high-quality textiles.
“Consumers have been conditioned to expect more personalized product experiences across all aspects of their lives,“ said Blake Ruttenberg, executive vice president of sales, marketing and product development at American Textile. “Offering sleep accessories with the adaptive benefits of a powerhouse sleep brand like Tempur-Pedic meets a unique need in the bedding industry, expanding interest and sales in this huge retail category.”
“We are excited to partner with bedding leader American Textile Company,” added Brent Pfister, vice president of marketing for Tempur-Pedic. “Tempur-Pedic is an iconic brand, with 93 percent of buyers indicating they love their Tempur-Pedic mattress. This partnership will bring industry-leading innovation to new bedding categories, allowing consumers to experience the adaptive comfort they expect from Tempur-Pedic in sheets, mattress pads and other items.”
The new line will be available in retail stores and online in the fall.