Daily News
From Home Furnishing Business
New Eco-Friendly Performance Fabric Debuts at Pottery Barn
March 10,
2017 by Larry Thomas in Business Strategy, Industry 
Fabric producer Milliken & Co. said Pottery Barn has become the first home furnishings retailer to offer its new eco-friendly Breathe by Milliken performance fabric line.
The company said the industry’s first fluorine-free performance fabric is available in both natural and recycled fibers on most of Pottery Barn’s upholstered furniture collections at Potterybarn.com, as well as in Pottery Barn stores and in catalogs. These fabrics are also available at Pottery Barn Kids.
The company said Breathe by Milliken fabrics are durable, repel everyday stains and clean easily without compromising the fabric’s look or soft feel. The fabrics have a plant based water-repellant that offers the protection of other performance fabrics currently available on the market with no PFCs, formaldehyde, or fire retardants.
The fabrics have also achieved Greenguard Gold certification, ensuring that they meet strict chemical emissions limits and enhancing the indoor air quality of living spaces.
“Breathe fabrics were designed to withstand the rigors and joys of everyday life in a more sustainable way,” said David Smith, vice president of engineered performance products at Milliken. “Pottery Barn is known for its high standards and commitment to quality, and we are proud to partner with them to introduce this unique and game-changing fabric collection.”