From Home Furnishing Business
New Tempur-Pedic Ad Campaign Focuses on Benefits of Sleep
Bedding major Tempur Sealy International (NYSE:TPX) is launching a national advertising campaign for its Tempur-Pedic brand this week that features personal stories of Tempur-Pedic owners who discuss the positive impact of sleep on their lives.
The new campaign, “Tempur-Pedic Sleep Is Power,” will be backed by record levels of advertising during the busy summer selling season, the company said.
By featuring nine real owners who spend their days doing extraordinary things and spend their nights on a Tempur-Pedic, the company said the campaign illustrates that sleep on a Tempur-Pedic changes the way people feel and how they perform and showcases the significant positive effects that Tempur-Pedic sleep has on their lives.
"This breakthrough campaign will connect with our future owners by clearly demonstrating through our current owners that sleeping on a Tempur-Pedic is not just about recharging - it's about personal growth," said Rick Anderson, Tempur Sealy executive vice president and president, North America.
"Tempur-Pedic is designed for people who want to feel and perform their best, and for those who see this brand as an opportunity to optimize their personal potential. Through these inspiring testimonials, we will attract a new generation of owners. We believe this campaign will create unprecedented demand for Tempur-Pedic."
The campaign, which includes a mix of national TV, digital, radio and social creative, will be supported by a significant increase in national media. "Our authorized retailers deserve to have ready-made customers walk in their stores prepared to buy Tempur-Pedic products," added Anderson. "This message, supported by record levels of media weight, will do just that."
It debuted Feb. 27 and will run throughout 2017. The company said ads will be featured on national TV networks such as HGTV, CNN, ABC, NBC, E! and History.
Two of the commercials can be seen at https://youtu.be/QVbdjHQTtoM and https://youtu.be/VpSBNXKelRg.