Daily News
From Home Furnishing Business
A.R.T. Furniture Trademarks Epicenters Collection, Tagline
February 23,
2017 by Larry Thomas in Business Strategy, Industry 
A.R.T. Furniture said its popular Epicenters collection and the tagline, "Where Style is Born,” have been issued federal registrations by the United States Trademark Office.
“We believe brands should protect themselves and their intellectual work, which is why we pursued trademark protections for our Epicenters collections,” Jeff Cook, CEO of A.R.T. Furniture, said. “Epicenters has the nucleus of its own brand and we want to ensure that we protect that opportunity.”
Epicenters currently consists of the Williamsburg collection, inspired by Brooklyn’s active art and design neighborhood; Silver Lake, drawing from the hipster Los Angeles neighborhood of the same name; and the Austin collection, inspired by the funky, eclectic style of Austin, Texas.
The company said it expects to add more collections under the Epicenters umbrella in the future.
“We’re proud of all our collections,” said Adam Tilley, senior vice president of product and marketing at A.R.T. Furniture, “but Epicenters is a very special showcase for the best in current furniture design, materials and craftsmanship. We are gratified that with this registration the U.S. Trademark Office recognized the uniqueness of our concept and our work.”
The federal trademark registration gives A.R.T. Furniture the exclusive right to use the Epicenters name and accompanying tagline across a broad spectrum of furniture categories, the company said.