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From Home Furnishing Business

Mattress Firm Hires Dickenson for Top Marketing Post

Bedding retailer Mattress Firm has hired marketing veteran Sicily Dickenson as chief marketing officer.

The company said Dickenson will lead the marketing teams at Mattress Firm with a focus on building a differentiated brand through customer-centric initiatives that create a meaningful connection with people and bring the best night's sleep possible to Mattress Firm customers.

"We are thrilled to have Sicily join our team as we move into the next chapter of our story," said Ken Murphy, president and CEO. "Her extensive business expertise and marketing leadership will help us refine our marketing approach to create smarter consumer connections and fulfill our mission to help our customers get a better night's sleep."

Dickenson brings more than 13 years of experience in digital marketing, marketing communications, creative services and brand marketing, most recently as senior vice president of marketing and customer experience at NRG Energy, Inc. At NRG, she developed and maintained a brand strategy for the NRG portfolio of brands.

Earlier, she served in a number of marketing leadership positions for Reliant Energy.

"Mattress Firm's commitment to excellence is powerful and I am energized to bolster existing marketing efforts through additional touchpoints that allow us to connect with our customers," said Dickenson. "The industry is experiencing unprecedented levels of innovation and growth, and we are thrilled be part of it."

Mattress Firm, which was acquired last year by Steinhoff International, is the nation’s largest mattress retailer with more than 3,600 company-owned and franchised stores in 49 states.

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