Daily News
From Home Furnishing Business
HPMA Announces New Product Premiere, Twitter Chat for Spring Market
February 15,
2017 by Jane Chero in Designer Weekly, High Point, Industry, Market, Social Media, Special Events 
The High Point Market Authority (HPMA) is once again teaming up with various design industry experts and exhibitors for its New Product Premiere program, intended to offer a sneak peak at new products being debuted at Spring Market, April 22-26.
New product images are now being accepted from exhibitors for inclusion in the New Product Premiere program, which will include the well-known Twitter Chat, special Pinterest boards highlighting submitted images and top picks, and a preview from the 2017 Style Spotters team. Also included will be highlights from popular online design publications and trend forecasting experts and a special “Exhibitor New Product Picks” section of highpointmarket.org.
The 2017 Style Spotters team will host the Twitter Chat on Wednesday, March 8, at 6pm ET, in conjunction with Studio M, one of Florida’s leading interior design firms and the home for Style Spotter Emeritus Michelle Jennings Wiebe, ASID. This lively online discussion of new products and current trends will connect hundreds of buyers and designers with Spring Market product insight while generating millions of impressions to more than 350,000 Twitter accounts.
To join the chat, follow #HPMKT on Twitter for the hour-long preview. Followers of the official High Point Market Facebook, Twitter and Instagram accounts will soon begin viewing sneak peeks of products being submitted for the New Product Premiere program, and the Twitter Chat will include a link to special Pinterest boards featuring submitted images and top picks. Following the chat, the Style Spotters will develop a preview article based on their top picks.
“The Twitter Chat is an exceptional marketing and relationship building opportunity with the potential of ten million eyes on your newest products,” noted Wiebe, style spotter emeritus and founder, president and principal designer for Studio M.
All new product images submitted by High Point Market exhibitors will be featured in a special “Exhibitors New Product Picks” section of www.highpointmarket.org. To be considered for these previews, exhibitors can submit up to two photos of their 2017 introductions via their online exhibitor profile by 5pm on Tuesday, February 28, 2017. Details can also be found at http://www.highpointmarket.org/event.