Daily News
From Home Furnishing Business
Ikea Adds African Signature
February 15,
2017 by Jane Chero in Business Strategy, Designer Weekly, Industry 
Ikea is creating a uniquely African line of goods in an effort to tap into the “creative explosion” happening across the continent right now.
According to Ikea spokeswoman Johanna Martin, more than a dozen designers from seven African countries will work together to create an exclusive range hoping to tap into the creative pulse of contemporary urban Africa.
“We want to learn from the creative explosion which is taking place in several cities around Africa right now and spread it to the rest of the world by working with designers from several African countries that all have different takes on design,” Martin told African news outlet Quartz.
The collection is expected to launch in 2019.