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From Home Furnishing Business
Kingsdown Exec Featured on ‘E! News’ Segment
February 8,
2017 by Larry Thomas in Industry, Mattresses, Product, Special Events 
The director of Kingsdown’s Sleep to Live Institute, Robert Oexman, recently was featured as a sleep expert on “E! News,” the nightly entertainment news and celebrity gossip program on the E! Entertainment channel.
Oexman gave insight on how lack of sleep has major consequences for celebrities and others with stress-induced lifestyles.
“One of the excuses for not getting the quantity of sleep we need is due to lack of time,” said Oexman. “Unfortunately, people often prioritize their social media usage over sleep. We also see lower melatonin levels at bed time when people use devices to view social platforms prior to sleep. This is due to the bright screens which decrease the amount of melatonin we produce.”
Oexman referenced Cognitive Behavioral Therapy for Insomnia (CBTI), which has been shown to increase sleep better than prescription medicine. A study sponsored by Kingsdown and performed by the Research Triangle International evaluated more than 16,000 nights of sleep and 128 subjects revealed that even small differences in mattress support correlated with changes in sleep behaviors.
“Educating consumers on the importance of sleep and the impact it has on our health is a core component of the Kingsdown mission,” said Kingsdown President and CEO Frank Hood. “E! News’ reaches more than 15 million readers each month, which makes it a really effective outlet for Robert Oexman to connect with the general public to dispel common sleep myths and promote strong sleep habits.”
Oexman’s “E! News” story “Celebs are Sleeping Better Than You, Here’s Why,” can be viewed here.