Beautyrest Donates Mattresses to Atlanta-Area Fire Department

February 2, 2017  by Larry Thomas in Community / Charitable Support, Industry, Mattresses, Product   

Now in its fourth year, Firehouse Recharge is the Atlanta-based Beautyrest brand’s philanthropic initiative to provide fire departments in the metro Atlanta area with new mattresses so firefighters get the restful, recharging sleep they need to keep communities safe.  

“The Firehouse Recharge program is special because it gives us the opportunity to champion good sleep for those who need it most, while also giving us a platform to educate the public about the role quality sleep plays in optimal performance,” said Michelle Montgomery, Beautyrest vice president of marketing communications.

“With more than 100,000 yearly responses and one of the largest territories in Georgia, there is hardly a team more worthy of restful sleep than the DeKalb County Fire Rescue Department, and we hope our donation demonstrates our gratitude to these brave men and women.”

The 2016 donation included 85 mattress sets. When combined with the 2015 donation of 150 mattresses, the Beautyrest effort outfitted all of the bunkrooms in the 26-station department, covering 15 communities.

“When firefighters are on duty, they are on call around the clock. Consequently, it is essential that our fire rescue personnel obtain the best sleep possible so they are ready to mobilize and save lives at a moment’s notice,” said DeKalb County Fire Chief Fullum. “Over the past two years, Beautyrest has been a wonderful partner to our department, and we are thankful for its commitment to DeKalb County and to the entire metro Atlanta fire rescue community.”

Since the Firehouse Recharge program began in 2013, Beautyrest has donated more than 500 mattresses to local fire departments.

A video chronicling the 2016 Firehouse Recharge initiative is available for viewing at https://www.youtube.com/watch?v=aWRSD58U54I.