Amini, Kathy Ireland to Launch New Furniture Line

January 24, 2017  by Larry Thomas in Business Strategy, Furniture Retailing, Industry   

Amini said the new line will target younger consumers and feature casual designs at affordable price points.

“We feel that these new eclectic and casual designs at great price points will reflect Kathy's very successful brand and wide consumer appeal,” he said. “We are truly excited to make an entrance into a new style category in partnership with one of the most powerful lifestyle design firms globally."

Amini said he had been looking for a way to enter a new lifestyle category, and was impressed with the success of Ireland’s designs and product lines in a variety of home furnishings categories.

“Kathy and her creative team's unique ability to truly understand their loyal customers' needs, and translate those needs to luxurious, on-trend and yet affordable designs, is nothing short of remarkable,” he said “It is the reason Kathy and the kathy ireland brand are leaders in many industries, including the Home category.

“We have already started the design process on a fabulous and highly affordable major product introduction for the typical mid-America lifestyle, based on Kathy's and her creative team's vision and concepts.”

"Everyone at kathy ireland Worldwide is amazed by the talent, beauty and quality of Michael Amini products, and the man responsible for the world's most wonderful furniture," said Ireland.  "We're delighted to design something very special for retailers to offer and satisfy today's customers' more relaxed lifestyle. With Michael at the helm of this collaboration, we believe, 'Something wonderful is about to happen’,"

"This is our direction to go beyond licensing, and work with the finest innovators in industry," added Stephen Roseberry, president and chief marketing officer of Kathy Ireland Worldwide. "Our businesses are extraordinarily diverse and the success of our scaling is the result of the combined efforts of our great partnerships, customer embrace and of course, Kathy."

Amini said the line will have a large number of collections and SKUs, and said specific details about the products will be announced when the company gets closer to the launch date.