Zuo to Add 100 Items to Casual/Outdoor Furniture Lineup

January 9, 2017  by Larry Thomas in Business Strategy, Industry, Las Vegas, Market, Outdoor Furniture, Product   

The new items are the result of increasing demand from furniture stores, online retailers and local hardware stores, Zuo officials said.

“Over the last two years we began we began to shift production in our outdoor category from a seasonal product offering to year-round distribution,” said Steve Poon, chief operating officer. “This main shift can be attributed to growth in outdoor sales from each of our distribution centers throughout five countries: USA, Canada, Mexico, Columbia and Brazil; each with vastly diverse climates and clientele. This global view to the casual market place has shifted our product launches away from a seasonal market, to a year-round casual outdoor experience.”

The new Summer 2017 collection focuses on new innovative weave patterns and colors made with long lasting all-weather poly-wood and poly-weave materials, as well as mixed materials and finishes within the dining, lounge and occasional categories. Poon said many of the introductions can be mix and matched -- broadening a customers’ ability to create their own unique eclectic pairings and lifestyles.

“As our customer base continues to grow and the demand for affordable outdoor furnishings gets more competitive, we decided to share our newest Summer 2017 collections showcase at January markets,” added CEO Luis Ruesga. “The new innovative weave patterns and colors highlight our in-house design team’s trendsetting abilities. Plus, we have an entire collection of loungers that almost defy gravity, while still offering unbeatable durability and affordable luxury.”