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From Home Furnishing Business

Denver Mattress Launches Bed-In-A-Box Lineup

Denver Mattress Company, one of Furniture Row's four specialty store formats, is jumping into the bed-in-a-box category with a customizable sleep system called Sleep Animalzzz.

The new product line and its companion website,, give consumers a choice of four sleep sets, and employs a science-based quiz about sleep patterns to determine which set fits the purchaser’s need.

The company said every Sleep Animalzzz mattress is manufactured in the same Denver factory as all other Denver Mattress products. By owning and producing in their own factory, Denver Mattress is able to maintain high quality control standards and deliver a more consistent product at a much lower cost, company officials said.

After production, each customized Sleep Animalzzz mattress is packed in an easy-to-manage box and delivered to the customer. The company said every Sleep Animalzzz mattress is backed by Denver Mattress' 365-day Better Night Sleep Guarantee, giving customers a full year to decide if their Sleep Animal is truly a perfect match.

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