Vegas Market Unveils New Branding Campaign

January 6, 2017  by Larry Thomas in Business Strategy, Designer Weekly, Industry, Las Vegas, Market   

IMC officials said the new campaign evokes energy and sophistication and invites guests to leave behind the expected, to discover the extraordinary in the unique and unmistakable destination that is Las Vegas.

The campaign features a series of vignettes that showcase an array of furniture, gift and home décor in the most unexpected of places -- a visual metaphor for Las Vegas Market and the city it calls home.

Since its launch in 2005, officials said Las Vegas Market has become a destination for the home furnishings industry. What started as a traditional furniture market has grown to become the most comprehensive market in the United States and the largest furniture, home décor and gift market in the West. 

“This campaign truly takes Las Vegas Market to the next level,” said Karen Olson, senior vice president of marketing for IMC. “Having achieved a high level of awareness for our market, the time is right for a sophisticated, mature new look that reflects our evolution. I’m incredibly proud of this campaign: it speaks to where we are today and sets the stage for the next phase of our growth.”

With the evolution of Las Vegas Market as a comprehensive resource for the industry comes additional features to bring more insights and information to attendees via a newly created DesignOnLVMKT web site feature (http://www.lasvegasmarket.com/designonlvmkt). This new feature is a useful reference tool to stay abreast of industry happenings and learn from designers, thought leaders and up-and-comers.

“DesignOn LVMKT is a resource for current industry insights and trends that will come to fruition at the Las Vegas Market through product and programming opportunities,” said Olson.