Daily News
From Home Furnishing Business
Best Home Furnishings to Partner with BK Racing and Driver Joey Gase
December 21,
2016 by Jane Chero in Business Strategy, Industry
Professional stock car racing team BK Racing and upholstery major Best Home Furnishings, have announced a multi-race partnership to sponsor the No. 23 BK Racing Toyota Camry with driver Joey Gase.
The Best Home Furnishings Toyota will be on track at the February Daytona 500, the night race at Bristol Motor Speedway and additional races throughout the 2017 season.
Glenn Lange, CEO of Best Home Furnishings said, ““We are thrilled to be partnering with BK Racing and Joey Gase. Joey is a young, energetic and up-and-coming driver who has shown to be competitive from an early age. His heavy involvement with the non-profit, Donate Life exemplifies our shared values and passion to exude excellence in all facets of our business and personal lives.”
BK Racing team owner Ron Devine commented, “We're thrilled to have Joey and Best Home Furnishings, one of the largest furniture manufacturers, join us for the Daytona 500 in February. It is the largest race of our series and a wonderful event for Joey to debut his BK Racing relationship. We've been watching Joey's growth for quite some time and looking forward to seeing what he can do behind the wheel of a BK Race car.”
The decision to enter the sport of NASCAR for Best Home Furnishing was easy. “NASCAR has some of the most loyal, passionate fan bases amongst the major U.S. sports scenes,” Lange said. “The cross section of this fan base also happens to align with our desirable furniture demographic.”
Lang continued, “Our family has been involved with the collection of classic and sports cars for decades. To have our company’s name as a primary sponsor on a NASCAR Monster Energy Premier Series car is a dream come true.”
This is the first time Gase will race with BK Racing and he describes the relationship perfectly by saying, “It is awesome to say I will be 1 of the 40 drivers in the world racing in the 2017 Daytona 500 driving for BK Racing and Best Home Furnishings. I cannot put into words how thankful I am for the opportunity everyone at Best Home Furnishings and BK Racing has given me.”