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From Home Furnishing Business
Pulte Model Homes Feature Rachael Ray Home Furniture
December 9,
2016 by Larry Thomas in Business Strategy, Industry 
Pulte Group, (NYSE: PHM), one of the nation's largest homebuilders, has unveiled several model homes outfitted with furnishings from the Rachael Ray Home collection, which was introduced earlier this year by case goods resource Legacy Classic and its sister company, upholstery producer Craftmaster.
Furnishings from the collection are now featured at two new communities: Pulte Homes' Shipley Homestead near Baltimore, and Del Webb Wilmington at Riverlights in Wilmington, N.C.
"Partnering with the Rachael Ray Home Collection allows homebuyers to benefit from the talents of two great brands during their home search process," says Emily Scandy of Pulte Group's Interior Design Team. "Rachael Ray's three distinct collections are inviting, functional, and a great value.
Surrey and Parsons are the two home designs that feature Rachael Ray's Highline and Soho collections at Shipley Homestead, while at Del Webb Wilmington, the Castle Rock home design features Rachael Ray's Highline collection.
"I have a genuine love of all things design and always want everyone to feel as welcomed home by their own spaces as I do when I enter mine," said Ray. "I am excited to be working with Pulte Group, who will be helping me showcase something I am so very proud of – furniture that I created that is not only genuinely beautiful, but beautifully crafted."