Daily News
From Home Furnishing Business
Rent-A-Center Completes Rollout of E-Commerce Platform
December 9,
2016 by Larry Thomas in Business Strategy, Industry 
Rent-A-Center, Inc. (NASDAQ: RCII), the nation’s largest rent-to-own operator, announced their nationwide rollout of an end-to-end e-commerce platform is substantially complete, and said customers now have the ability to fully transact with the company online from the convenience of their desktop, laptop, or mobile device.
“E-commerce is attracting customers who appreciate the new option to shop and complete sales transactions online and then have products delivered to their homes,” said Robert Davis, CEO. “In fact, more than 70 percent of our online customers are shoppers who are either new to Rent-A-Center or who have not done business with us in over one year.”
Rent-A-Center currently offers more than 73 products available to rent online, primarily consumer electronics.
“So far, we’ve seen demand for the latest Sony and Microsoft gaming systems, Sony, LG and Vizio TVs, Samsung smartphones, as well as laptops from ASUS and Toshiba,” said Angela Yochem, CIO and Senior Vice President of Information Technology. “Enabling digital business is key to our strategy as we continue to expand our product offerings and enhance our customer interactions.”
Included as part of Rent-A-Center’s e-commerce solution, shoppers browsing rentacenter.com’s website now also have the option to complete an online form and obtain preapproval to rent from within one of Rent-A-Center’s approximately 2,600 store locations.
“Once approved, customers coming into our stores enjoy a more efficient and streamlined in-store shopping experience since their preapproval information is already loaded into our systems,” says Yochem. “Our customers tell us they appreciate the convenience of being able to obtain pre-approval online.