Daily News
From Home Furnishing Business
ITMA Rebrands, Announces New Name
December 7,
2016 by Jane Chero in Business Strategy, Designer Weekly, Industry 
ITMA, the go-to resource for the textile industry has a new name, new logo and new tagline that reflects the associations updated vision and mission.
The International Textile Alliance (ITA) is the new name, chosen by the board, for its ability to communicate the organization’s many benefits beyond the Showtime Market – for which it is most closely associated.
Positioned at the center of the textile, leather and trimmings industries, ITA is focused on providing resources and opportunities to its membership that promote industry advancement through education, awareness, advocacy and technology.
While the Showtime market is a key benefit of membership, the organization provides a variety of leadership, networking and educational opportunities throughout the year designed to support member businesses, as well as advance the industry.
“The association has always been, and continues to be, dedicated to investing in the future of the textile, trimming, and leather industries,” said Todd Nifong, president and COO of Al Fresco Functional Fabrics. “We are very excited about our new name and logo, and the opportunities we are creating as the global resource for the textile industry.”
The new logo with refreshed design and colors includes the tagline: Connections Happen Here. The logos for ITA Showtime Market and ITA Educational Foundation have also been updated to reflect the association’s new direction.