Textile Group Rebrands as International Textile Alliance

December 6, 2016  by Larry Thomas in Business Strategy, Industry, Market   

ITA officials said the rebranding will communicate the organization’s many benefits beyond the Showtime Market — for which it is most closely associated.

“In recent months, we’ve worked closely with our board and members to hone our mission and define our reason for being,” said Catherine Morsell, executive director of ITA. “We chose (the new name) for its ability to represent our commitment to our members and the industry year-round. Following that model, we have renamed our bi-annual event the ITA Showtime Market, and our education program is now called the ITA Educational Foundation.”

ITA has also released a new, streamlined logo that reflects the organization’s rebranding. In addition to modern colors and a refreshed design, it features the organization’s new tagline: “Connections Happen Here.”

The logos for ITA Showtime Market and ITA Educational Foundation have also been updated to reflect the association’s new direction.

“The association has always been, and continues to be, dedicated to investing in the future of the textile, trimming, and leather industries,” added Todd Nifong, president and chief operating officer of Al Fresco Functional Fabrics. “We are very excited about our new name and logo, and the opportunities we are creating as the global resource for the textile industry.”