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From Home Furnishing Business

Loloi, Ellen DeGeneres to Unveil Rugs, Pillows at January Markets

Rug producer Loloi said its collaboration with new licensing partner Ellen DeGeneres will include seven rug collections, three throw blankets and a wide range of pillows.

The new products, which are branded ED Ellen DeGeneres, will launch Jan. 10-17 at the Atlanta International Gifts & Home Furnishings Market. Loloi’s Atlanta showroom is in Building 1, space 4-D-2.

In addition, the collection will debut during the Las Vegas Market, Jan. 22-26. It will be shown in a dedicated area of Loloi’s showroom in space B-480 of the World Market Center.

“I’m thrilled to bring my passion for design to this unique rug collection with Loloi,” said DeGeneres. “I love it and I know you’re going to love it. But please, wipe your feet on one of my rugs before putting them on one of my couches.”

The seven debut rug collections include:

Del Rey 

Hand-tufted by skilled artisans, the collection offers uniquely textured designs with the long-lasting durability of wool.


Skilled artisans hand-tuft designs onto a cotton and wool base, heightening the refined patterns in the collection. Inspired by antique motifs, Glendale offers long-lasting resilience and comfort underfoot.


Extraordinarily plush underfoot, the hand-knotted collection offers the perfect solid series that fits seamlessly into any space. The hand-dyed viscose and wool yarns imbue Gramercy with rich colors that lend no two pieces quite alike.


Hand-woven by skilled artisans, the collection features the natural shine and smoothness of 100% jute.


Even flat on the floor, the hand-woven collection won’t keep a low profile. Inspired by Ellen’s eye for tribal design, these all-over patterns are modernized with trending color combinations. Each design is handcrafted of 100% wool that ensures long-lasting durability anywhere you place it.


Striking and sophisticated at once, the collection features soft 100% viscose fiber. A current color palette brings the traditional patterns into the moment, while its power-loomed construction ensures precision in every piece.


Artisanal weavers hand-loom this collection of 100% textured wool. Understated and relaxed, Villa’s sheared detailing and organic color variation adds a sense of history and unique character to every piece.

The debut throw collections include:


With its casual sensibility and timeless appeal, Brody, which is handcrafted in India of linen and cotton, is the perfect finishing accent for any room.


Exquisitely woven and supremely soft, Grove pairs a pronounced texture with a generous fringe. It is handcrafted in India of acrylic and cotton.


Handcrafted in India and woven with a luxurious blend of wool and silk, Toluca brings ancient tribal prints to life.

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