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Loloi, Ellen DeGeneres to Unveil Rugs, Pillows at January Markets

Rug producer Loloi said its collaboration with new licensing partner Ellen DeGeneres will include seven rug collections, three throw blankets and a wide range of pillows.

The new products, which are branded ED Ellen DeGeneres, will launch Jan. 10-17 at the Atlanta International Gifts & Home Furnishings Market. Loloi’s Atlanta showroom is in Building 1, space 4-D-2.

In addition, the collection will debut during the Las Vegas Market, Jan. 22-26. It will be shown in a dedicated area of Loloi’s showroom in space B-480 of the World Market Center.

“I’m thrilled to bring my passion for design to this unique rug collection with Loloi,” said DeGeneres. “I love it and I know you’re going to love it. But please, wipe your feet on one of my rugs before putting them on one of my couches.”

The seven debut rug collections include:

Del Rey 

Hand-tufted by skilled artisans, the collection offers uniquely textured designs with the long-lasting durability of wool.

Glendale

Skilled artisans hand-tuft designs onto a cotton and wool base, heightening the refined patterns in the collection. Inspired by antique motifs, Glendale offers long-lasting resilience and comfort underfoot.

Gramercy

Extraordinarily plush underfoot, the hand-knotted collection offers the perfect solid series that fits seamlessly into any space. The hand-dyed viscose and wool yarns imbue Gramercy with rich colors that lend no two pieces quite alike.

Ludlow

Hand-woven by skilled artisans, the collection features the natural shine and smoothness of 100% jute.

Tribu

Even flat on the floor, the hand-woven collection won’t keep a low profile. Inspired by Ellen’s eye for tribal design, these all-over patterns are modernized with trending color combinations. Each design is handcrafted of 100% wool that ensures long-lasting durability anywhere you place it.

Trousdale

Striking and sophisticated at once, the collection features soft 100% viscose fiber. A current color palette brings the traditional patterns into the moment, while its power-loomed construction ensures precision in every piece.

Villa

Artisanal weavers hand-loom this collection of 100% textured wool. Understated and relaxed, Villa’s sheared detailing and organic color variation adds a sense of history and unique character to every piece.

The debut throw collections include:

Brody:

With its casual sensibility and timeless appeal, Brody, which is handcrafted in India of linen and cotton, is the perfect finishing accent for any room.

Grove:

Exquisitely woven and supremely soft, Grove pairs a pronounced texture with a generous fringe. It is handcrafted in India of acrylic and cotton.

Toluca:

Handcrafted in India and woven with a luxurious blend of wool and silk, Toluca brings ancient tribal prints to life.







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