Daily News
From Home Furnishing Business
Joss & Main Partners with New HGTV Series for Shoppable Sales
November 23,
2016 by Larry Thomas in Business Strategy, Designer Weekly, Industry, Special Events 
Joss & Main, one of several furniture and home décor brands under the Wayfair (NYSE: W) umbrella, has announced a partnership with HGTV’s new series, “Brothers Take New Orleans.”
Through the integration, Joss & Main will provide furniture and décor for transformed houses in New Orleans to benefit families on the Affordable Living List. Viewers will be able to easily shop the same budget-friendly looks seen on “Brothers Take New Orleans” through daily sales on Joss & Main beginning today.
“We have had a long-standing relationship with HGTV and are honored to be involved in their new series,” said Paul Toms, general manager of Joss & Main. “Joss & Main is a perfect complement to the spaces overhauled on the show - offering stylish décor and furniture that can make a beautifully renovated space instantly feel like home. Taking an integrated approach, our daily shoppable sales will also offer affordable home design to families across America.”
In this fresh new series, HGTV power siblings, Jonathan and Drew Scott, will take their fierce competition on the road and battle it out in the Big Easy. In their biggest challenge to date, they’re asked to work side by side in traditional “shotgun” houses in the heart of New Orleans and restore these historical gems to their former glory.
On four of this season’s episodes, the spaces will be fully furnished and decorated by Joss & Main to benefit families on the St. Bernard Project’s Affordable Living List.
“Brothers Take New Orleans” premieres tonight at 9 p.m. Eastern Time, on HGTV. The shoppable daily sales on Joss & Main will continue through Dec 21.