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From Home Furnishing Business
Ethan Allen Launches 500-Piece Disney Collection
November 21,
2016 by Larry Thomas in Business Strategy, Industry
Ethan Allen (NYSE: ETH) officially launched its long-awaited Ethan Allen | Disney collection last week -- on the birthday of Mickey Mouse.
Designed by Ethan Allen and inspired by Disney’s iconic characters, Mickey Mouse and Minnie Mouse, the collection includes over 500 fun, yet sophisticated, styles for the modern family that start at just $19.
“Ethan Allen | Disney is like nothing we’ve ever done, and nothing you’ve ever seen,” said Ethan Allen Chairman, President and CEO Farooq Kathwari. “Combining our core strengths of craftsmanship, style, and quality with Disney’s rich storytelling, we’ve created an experience that kids and parents will truly love and appreciate.”
The company said the collection is designed for every room in the home -- and everyone who lives there.
It includes a range of whimsical, fashionable, functional looks for nurseries, kids’ rooms, playrooms, and family living spaces. Consumers will also find an array of accessories such as art and wall décor, rugs, lighting, bedding, and chic, clever storage pieces.
Many styles feature cool nods to retro Disney designs, playful shapes, and signature Mickey and Minnie details, the company said.
Kathwari said shoppers can expect the same Ethan Allen quality, craftsmanship, and custom options for which the company is known. Many styles are available in a selection of fabrics and finishes and handcrafted in the company’s own North American workshops. Complimentary design services are also available in stores and online via chat to help shoppers with everything from selecting colors and styles to creating floor plans, he pointed out.
The Ethan Allen | Disney collection is currently available at all Ethan Allen Design Centers in the United States and Canada and at ethanallen.com/Disney.
Products inspired by other Disney characters will be introduced in late 2017.