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From Home Furnishing Business

Sauder Successfully Tests New Product Registration Platform

Following a successful pilot program with ready-to-assemble furniture producer Sauder Woodworking, receipt management company Shoeboxed has officially launched a product registration platform called BrandLoop that eliminates the need for consumers to submit paper warranty registration cards.

The company said the new registration process takes less than one minute to complete, in part because it cuts down the required form fields of standard warranty cards by at least 90%.

BrandLoop allows consumers to use a social media single sign-on to pre-populate most required fields from account information stored in platforms such as Facebook and Google Plus.

For manufacturers, BrandLoop offers a chance to more deeply understand their customers by obtaining more complete information, Shoeboxed officials said.

“The best part of BrandLoop is that it’s useful for both consumers and manufacturers” said Taylor Mingos, CEO of Shoeboxed. “BrandLoop saves customer information so they only need to fill it in once and it’s saved for every future purchase they make. It’s also great for manufacturers because they receive a greater number of registrations and more useful demographic information about their customers.”

In addition to making product registrations more convenient, BrandLoop has found that customers are 80% more likely to register a product if they can do it on their phone. Beta testers said that the product’s ease of use made them more inclined to register their new purchase, according to the company.

Shoeboxed officials said Sauder joined Moog Music and Kidde, a supplier of home safety products, in the pilot program earlier this year.

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