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From Home Furnishing Business

Restoration Hardware Unveils Concierge-Level Design Platform

RH, also known as Restoration Hardware Holdings (RH) has launched a fully integrated design platform called RH Interior Design, a concierge-level program the retailer said “inspires customers to imagine the infinite potential of a blank canvas and make their dream space a reality.”

To support this enhanced offering, RH will also unveil interactive RH Design Ateliers across its entire retail fleet this fall, including more than 50 markets throughout the United States and Canada.

“We believe the most pleasing environments are a reflection of human design – a study of balance, symmetry and perfect proportions – that respect the hierarchy and important relationships between architecture, furniture and décor that create harmony,” said RH Chairman and CEO Gary Friedman. “It’s a discipline of addition through subtraction, where less becomes more, and calm is created through continuity. The result is a holistic design that is strong yet simple. We subscribe to Leonardo da Vinci's philosophy that, ‘Simplicity is the ultimate sophistication.’”

Mr. Friedman continued, “The evolution of our interior design services positions RH as a leading interior design firm and demonstrates how our brand can deliver value that transcends just creating and selling product, as we move towards conceptualizing and selling spaces.”

The company said RH Interior Design places clients at the center of the creative process, working to realize the full potential of their home and bring their vision to life. Trained in the RH design ethos and educated in architecture, interior design and the arts, the RH Design Team helps clients reimagine and reinvent one room or an entire home, inside and out, to give them the home they hope to create.

To support this level of design services, visitors arriving to RH galleries will discover newly installed RH Design Ateliers beginning this fall – offering integrated workspaces inspired by the world’s best architecture and design studios. Here, guests can work with the RH Interior Design team or their personal architects and interior designers.

A place for collaboration and ideation, RH Design Ateliers feature access to RH’s vast library of fabrics, leathers and furniture and lighting finishes.

Also featured will be Ben Soleimani rug showrooms highlighting the fourth-generation designer’s hand-knotted and hand-woven rugs, as well as specialized displays for window treatments, bed and bath linens and bath hardware.

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