Daily News
From Home Furnishing Business
Wayfair Adds Financing Program with Affirm
November 2,
2016 by Larry Thomas in Business Strategy, Industry 
E-commerce giant Wayfair Inc. (W) has unveiled a new, accessible financing option for its customers in partnership with Affirm.
The program offers Wayfair shoppers another way to make purchases with the flexibility to buy now and make simple monthly payments for their purchases, the retailer said. The new financing program with Affirm is in addition to Wayfair’s existing private label credit card offering and will extend financing options to a broader range of customers.
“We are committed to offering our customers the best retail experience in home and that includes flexible financing options that meet our shoppers’ individual needs and budgets,” said Steve Oblak, general manager of Wayfair. “In partnership with Affirm, we are able to extend another option to our customers and make it easier than ever before to shop for home furnishings on any budget.”
He said Wayfair customers can select Affirm at checkout and view their monthly payments before making a purchase.
“Affirm’s goal is to offer honest, responsible, transparent services that help the people we serve," said Max Levchin, CEO of Affirm. “We are delighted to provide our services to Wayfair’s rapidly growing customer base and help people make their visions for home a reality. With Affirm, Wayfair is making financing more accessible to shoppers. There are no hidden fees or costs, and Wayfair shoppers using Affirm know their total cost up front.”