Daily News
From Home Furnishing Business
Talalay Global Launches Revamped Website
October 21,
2016 by Jane Chero in Business Strategy, Industry, Internet 
Talalay Global, the world’s largest Talalay latex producer, has launched a new web site aimed at educating consumers in “plain speak” about the features and benefits of Talalay, as well as helping train retail salespeople about the unique properties and characteristics of the high-end mattress component.
According to Ken Hinman, global marketing officer, the new web presence at www.talalayglobal.com “is designed to familiarize visitors with how Talalay is made and how it differs from other latex products in both structure and performance Primarily targeted to bedding shoppers, Hinman described the site as “easy to use, search engine-optimized and mobile device-friendly. We’re very excited about the overall look and feel, which clearly demonstrates who Talalay Global is today and what we stand for.”
The home page, which offers a short video on the Talalay process originally produced by the Fox Business network, is focused on the pure and natural origins of Talalay and reinforces the “Made in the U.S.A.” message the producer emphasized at the 2016 summer Las Vegas Market.
The landing page also scrolls to Talalay’s key advantages over other latex components and includes its superior comparative performance test results.
Other sections highlight Talalay Global’s various mattress core, topper and pillow designs, while an FAQ tab invites visitors to contact the company if they have questions beyond those which are listed.
Finally, the site provides photos and short bios for each person serving on the company’s seven-member executive team and posts recent news and developments in a new Press Room section.
“The objective is to leverage our new web presence to excite, engage, train, motivate and demonstrate our competitive edge,” noted company CEO David Fisher. “We’re also sending a clear message to current and future partners that Talalay Global is strongly committed to generating awareness and interest in the Talalay product and brand.”