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From Home Furnishing Business
Dallas Market Center Announces Exhibitor Partners For Interior Home + Design Center
October 19,
2016 by Jane Chero in Business Strategy, Designer Weekly, Industry, Special Events
Dallas Market Center has announced the first collection of luxury home exhibitor partners for its Interior Home + Design Center, a new 220,000 square foot marketplace serving interior designers and retailers. The project, which is set to open in 2017 and includes redeveloping the first floor of the iconic, mid-century International Trade Plaza building, represents the largest expansion of showrooms in Dallas in over forty years.
Leases include Taylor’s On Ten, a leading agency of luxury lighting and home décor; Visual Comfort; Ralph Lauren Home; Bliss Studio; Dessau Home; Emissary; In2green; Shadow Catchers; Ambella Home Collection; ZUO; Ratana Casual Furnishings; Lawrence & Crane; Wish Designs; Spicher & Company; Ashore; and Botanical Mix. These companies will create custom spaces designed to showcase luxury products and to serve as an inspiring destination for both retailers and interior designers.
“Capitalizing on our tradition of leadership in market center management, we are setting a new standard in marketplace expansion, sophisticated building re-design, and business innovation by creating a destination with ground floor, controlled access showrooms for the design community,” said Cindy Morris, president and CEO of Dallas Market Center.
“We are already the largest and most successful open-daily design center in the U.S., welcoming more than 2000 interior designers each month. This significant investment in new space for luxury home showrooms will help build even greater traffic to the entire campus” Morris said.
The Interior Home + Design Center is the centerpiece of a long-range strategic initiative to provide enhanced value to manufacturers by serving market-time attendees as well as the growing number of customers conducting business at Dallas Market Center each week. Design showrooms across the 5 million square foot campus, which also includes the Trade Mart and World Trade Center, currently serve a design community actively seeking new resources for residential and commercial projects across Mid-America and Latin America. Additionally, Dallas Market Center hosts a full calendar of design
events throughout the year in partnership with organizations including ASID (American Society of Interior Design), TAID (Texas Association of Interior Design), and the Interior Design Society, which held their national conference at Dallas Market Center in April 2016.
The CEO of ZUO, Luis Ruesga, added: “We were among the first to sign a lease for showroom space, and we enthusiastically support this stylish and bold plan to serve more customers year-round.”
For complete information about the Interior Home + Design Center, visit www.dallasmarketcenter.com/ihdc.