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From Home Furnishing Business

Protect-A-Bed Names Lineal to New Marketing Post

Protect-A-Bed, a supplier of mattress protectors, encasements and related bedding products, announced the hiring of Kara Lineal vice president of marketing.

In her new role, Lineal is responsible for overseeing the strategic marketing direction for the company and its two brands, REM-Fit and ThermalStrike. She will report to John Rachid, president of Protect-A-Bed.

The company said she brings a wealth of experience to the role, most recently serving in director positions for Chaney Instrument Co.’s marketing department since 2011.

“Kara is a natural fit for our team and has a great deal of experience working with consumer products and a strong background in digital marketing,” said James Bell, CEO and founder of Protect-A-Bed. “Her expertise and achievements in launching a variety of consumer goods will be largely beneficial as the company continues to progress toward reaching its Vision 2018 goals.”

With Lineal’s appointment, Warrick Bell will shift from managing marketing efforts to a deeper emphasis on product development as vice president of product innovation. He has been with the company for more than five years, overseeing the development and launch of new products including the REM-Fit Active, a sleep and activity tracker, and Zeeq Smart Pillow, designed to analyze sleep and intelligently play a role in how you sleep each night.

“Warrick has proven himself in helping the company move the needle in the sleep technology industry,” said James Bell. “We’re excited for what the future holds and the ideas he’ll bring to the table as we continue to advance innovation in how people rest and recover.”

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