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From Home Furnishing Business

Capel Celebrates Three New Biltmore Additions

Capel Rugs is introducing three new collections to its licensed Biltmore® rug program during the High Point Market with Biltmore ticket giveaways, a wine-and-cheesecake party, special discounts and a variety of market amenities in its showroom at Market Square, Space 112.

From 3 to 6 p.m. on Saturday, October 22 through Monday, October 24, Capel Rugs will hold a daily social event featuring a selection of award-winning Biltmore wines and delicious cheesecakes. In addition, to mark the debut of this season’s latest Biltmore® designs, Capel will award any retailer or designer buying three or more 5’ x 8’-sized or larger Biltmore® rugs — both new and existing models — with two free daytime admission tickets to Biltmore in Asheville, N.C.

“We want to make it fun for retailers to shop (or stop) by our showroom, and these discounts and socials provide an extra incentive for customers to visit and purchase an assortment of our exciting new Biltmore® designs,” said Cameron Capel, vice president of national accounts for Capel Rugs.


During market, Capel Rugs also will offer a special discount for orders placed on other new rugs being added to its line. With the purchase of three or more new introductions sized 5’ x 8’ or larger, retailers will receive a 20% discount.

Throughout market, attendees visiting the Capel Rugs showroom can relax with free chair massages, fresh Starbucks® coffee and Bellini cocktails. The company provides charging stations for mobile devices, enabling buyers to easily power up while shopping the Capel showroom.

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