Daily News
From Home Furnishing Business
Magniflex Opens L.A. Warehouse, Adds to Sales, Marketing Staff
October 12,
2016 by Jane Chero in Business Strategy, Industry 
Italian mattress producer Magniflex has opened a warehouse in Los Angeles to better serve its rapidly-growing customer base on the West Coast.
The company, whose U.S. operations are based in Miami, said it also has added to its sales and marketing staff because of continued sales growth throughout the United States and Canada.
The company wouldn’t disclose sales figures, but said it had a 73% sales increase in 2015, followed by a 30% jump in each of the first two quarters of 2016.
“The amazing growth rate we have been experiencing in the last couple of years is proof that the U.S. market is a great fit for the Magniflex brand,” said Silvia Galasso, Sales Operations Manager for Magniflex USA. “Our value proposition targets those customers who value a high quality sleep, are attentive to the materials used inside their mattress, and recognize the value offered by our advanced sleep technologies like the Dual Core featured for couples and MagniStretch for back pain relief.”
He said the MagniStretch mattress, in particular, has been a key sales driver, most recently in California.
Galasso said the company recently added a sales representative for the Northeastern U.S., and a full-time marketing specialist to oversee social media, public relations and internet strategy.