Daily News
From Home Furnishing Business
Castelle Develops Series of Product Videos
October 10,
2016 by Jane Chero in Business Strategy, Industry 
High-end outdoor furniture producer Castelle has developed a series of professionally produced videos for multi-platform use.
The video series includes individual product videos highlighting each of the collections that were launched at last month’s Casual Market Chicago and are on display at the upcoming High Point Market.
Also included within the series is a video featuring the Castelle “DNA” and an illustrative presentation of the handcrafted production of the Castelle line.
"Through the efforts of our marketing team, the videos were designed to provide a visually informative yet concise message about our new products and company," said Steve Lowsky, CEO of Castelle. "By utilizing the video format, each story can then be told across multiple platforms including online and mobile applications."
With portions filmed within Castelle’s Chicago Merchandise Mart showroom, the videos are available for viewing online as well as on a jump drive available from Castelle Territory Managers. The videos are also posted to the manufacturer's website, CastelleLuxury.com, social media sites and Castelleblog.com. Plus, all videos can be viewed on the Castelle You Tube Channel.
"We make a considerable investment each year in the new products we introduce and with the creation of enhanced marketing tools, we are able to assist our retailers in promoting the collections as well as presenting the Castelle story in an attractive and consistent manner," Lowsky said. "We see it as another element in our ongoing marketing and branding efforts."