Thomasville, Loloi to Launch Licensed Lines with Ellen DeGeneres

October 3, 2016  by Jane Chero in Business Strategy, Carpets / Rugs, Industry, Product   

The Thomasville lineup will feature more than 100 pieces in relaxed Mid-Century and rustic modern styling, while Loloi will unveil seven rug collections and a wide range of pillows and throw blankets under the ED Ellen DeGeneres lifestyle brand.

The Loloi products will be introduced at the Atlanta and Las Vegas markets in January. No date was given for the Thomasville launch.

A third licensed collection of tabletop products with Royal Doulton is also part of the new ED Ellen DeGeneres lineup.

"I'm thrilled to partner with Thomasville on this unique furniture collection," said DeGeneres. "These items will add to the beauty of your home and they'll give me a place to crash if I ever decide to come over."

Pierre de Villemejane, President and Chief Executive Officer of Heritage Home Group, parent company of Thomasville, said, "We are pleased to announce the launch of the ED by Ellen DeGeneres Crafted by Thomasville. This exciting new collection is a reflection of Ellen's love of interior design.  Our collaboration has resulted in an extensive whole home collection of over 100 curated items that reflect Ellen's iconic style, values and personality.

“We are confident that ED by Ellen DeGeneres Crafted by Thomasville will demonstrate a fresh new aesthetic that will resonate with brand loyalists and Millennials alike."

Officials said the seven rug collections with Loloi include a variety of color, fabric and texture combinations that reflect her personal interior design aesthetic.

"What's not to love about working with Ellen?" asked Amir Loloi, President and Owner of Loloi Rugs. "She's funny, she's talented, and she has a refreshing aesthetic that translates to rugs very well. I think people are going to be really impressed by the craftsmanship of the entire line. It's sophisticated, but simple in a very ED by Ellen kind of way."