Daily News
From Home Furnishing Business
Elegant Lighting Rebrands and Relocates to Freestanding Showroom
September 28,
2016 by Jane Chero in Business Strategy, Designer Weekly, High Point, Industry, Market 
Elegant Lighting, a leading provider of designer lighting and home furnishings, has been showing in the main building at High Point Market, but this year, the company will be expanding to its own freestanding showroom.
The new 10,000 square foot space, located at 118 West Commerce Ave (on the walking path between IHFC and Market Square), will introduce a preview of the two new collaborative collections developed in partnership with Donna Moss and Eric V. along with 500 other brand new SKUs in both lighting and décor.
To introduce the new facility, a Grand Opening Party will be held on Saturday, October 22 from 6-10pm. All badged market attendees are invited to RSVP on the company Facebook page. Attendees are encouraged to dress in colors of the rainbow to represent the colors when light travels.
“We are so happy to purchase our own real estate in High Point,” said Elegant Lighting owner, Ben Mai.
“I knew it was time for us to have our own space, bar and hospitality entertainment areas. Going from 2,500 square feet will be nice and it will give our customers more room to shop and enjoy our light fixtures. International Market Centers will remain a trusted partner as we are keeping our showroom in IHFC and another in Las Vegas at the Las Vegas Design Center.”
In conjunction with the move, Mai has retained well-known industry branding and experiential marketing firm Tasker Agency to refresh the Elegant Furniture & Lighting brand. The digital experience at ElegantLighting.com is being developed by industry digital and social media agency PuTTin’ OuT.
“Elegant Lighting is respected in the industry for its successful product line of affordable fine mirrored furniture and trending lighting. It will be awesome to see the reaction of market-goers when they see the transformation to the new Elegant Furniture & Lighting brand,” said Tasker Agency Founder Christi Tasker.
“The showrooms and visual identity, both in person and online, will be completely updated and perfectly in sync.”
According to Tasker Agency, the new Elegant Furniture & Lighting brand overhaul will include a new logo, pattern, updated showroom designs, and a complete revision of the website. The updated Elegant Furniture & Lighting digital media and public relations strategy will promote a truly luxury shopping experience for customers.