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From Home Furnishing Business
FastFact: Millennials Want to be Courted by Brands, Loyalty Programs
September 12,
2016 by Jane Chero in Business Strategy, Industry 
Although Millennials clearly are the digital generation, a recent survey by Forbes magazine shows they don’t want to completely abandon traditional ways of shopping.
In fact, the survey said 68% of Millennial shoppers want a seamless transition from a retailer’s online shopping experience to the brick-and-mortar store.
In addition, the survey showed that a majority of Millennials are loyal to specific brands, but they want these brand to engage them on social media.
Click here for a more detailed discussion of the survey.