Daily News
From Home Furnishing Business
Denver Mattress Kicks Off 15th Season as Broncos Sponsor
September 7,
2016 by Jane Chero in Industry, Mattresses, Product, Special Events 
With the NFL season set to kick off Thursday night, Mattress retailer Denver Mattress and its parent company, Furniture Row, announced they are sponsoring the Denver Broncos for the 15th straight season.
Under terms of the latest agreement, Denver Mattress once again has been designated the “official mattress” of the defending Super Bowl champion Broncos.
"At Denver Mattress and Furniture Row, we live, work and play in Broncos Country too," says Brenden Maves, Regional Sales Director of the Western U.S. for the Colorado-based retailer. "So we know the best way to support Denver Broncos fans is by providing the best quality sleep at the best value. When you're cheering on defending world champions, you need quality rest that will keep you going all season long."
The Broncos and Denver Mattress are partnering on a variety of events during the season, and the retailer said one home game will feature an appearance by the number 78 race car that it sponsors in the NASCAR Sprint Cup series.
The Furniture Row Racing car, driven by Martin Truex Jr., was the winner of Sunday’s Sprint Cup race, the prestigious Southern 500 at Darlington Raceway.
The retailer said it also is partnering with Paxton Lynch, the Broncos’ rookie quarterback, for certain events during the season.